We all know ChatGPT can write copy, generate blog ideas, and give semi-decent dating advice (kidding… kind of).
But in 2025, ChatGPT is way more than just a glorified chatbot—it’s becoming a full-blown creative collaborator, strategist, and productivity powerhouse.
And if you’re in marketing, content creation, or building a brand, you should know about these features. Because the people using them right now? They’re not just getting ahead. They’re leaping ahead.
Let’s break down 6 underrated ChatGPT features and how you can start using them like a pro.
🔍 1. Deep Web Research
Because Googling manually is so 2023.
ChatGPT can now browse the web and give you real-time, multi-layered insights. This isn't just "here's a Wikipedia summary." This is full-on customized research, synthesized and presented like a briefing.
How to use it:
Brands can run instant competitor analysis or dig into niche trends before launching new campaigns.
Creators can research podcast guests, prep video scripts, or find unique angles on trending topics.
🧠 Try this prompt: “Research the top 5 Gen Z skincare brands on TikTok and summarize their strategies, strengths, and weaknesses.”
🤖 2. Custom GPTs
Like hiring a virtual employee that never sleeps (and costs nothing).
Custom GPTs let you train ChatGPT to act a certain way—for a specific task, tone, or workflow. No code needed. You can even share it with your team or clients.
How to use it:
Creators: Build a “caption coach” GPT that mimics your tone and suggests killer hooks.
Brands: Create an internal assistant trained on your tone, services, and client FAQs.
Startups: Spin up a mini customer support bot that actually feels on-brand.
🚨 Hot tip: You can even create multiple GPTs for different needs—like one for content writing and another for data analysis.
🎙️ 3. Voice Mode
Talk to ChatGPT like it’s your co-founder.
You can now speak directly to ChatGPT and have full-on conversations. Ideal for when you're walking, multitasking, or just thinking out loud.
How to use it:
Founders: Brainstorm product ideas while walking the dog.
Creators: Talk through video outlines and have ChatGPT structure them for you.
Marketers: Dictate ad copy or campaign ideas in the car and refine later.
🎧 It's like having a strategist in your AirPods.
📁 4. File + Image Uploads
Drop in your mess. Let AI make sense of it.
You can now upload documents (PDFs, spreadsheets, pitch decks) or images, and ChatGPT will analyze them, extract insights, summarize, or even suggest improvements.
How to use it:
Upload your Instagram analytics and ask, “What should I double down on next month?”
Share a sales deck and get feedback on tone, structure, and clarity.
Drop in a graphic or carousel post and ask for headline/caption ideas.
This is HUGE for anyone juggling content, data, and deadlines.
🧠 5. Memory (Yes, ChatGPT Now Remembers You)
The more you use it, the smarter it gets.
ChatGPT’s memory feature now allows it to remember your name, tone, goals, and preferences across conversations. You don’t need to repeat yourself anymore.
How to use it:
Creators: Have it remember your voice and audience persona for consistent content.
Agencies: Use it as a collaborative partner for recurring client work.
Founders: Let it track your pitch deck versions, product notes, or vision docs.
💡 Pro move: Ask it to “remember that I like witty, playful tone and write for Gen Z.” Game changer.
🛠️ 6. Multi-Modal Power: Chat + Voice + Files + Custom AI = 💥
This isn’t just one tool—it’s an entire AI stack.
Here’s where it gets wild: you can now combine all these features into one conversation. Talk through an idea, upload a file, get deep web research, and run it through your custom GPT—without switching tools.
Real-world example: Let’s say you're planning a new product launch. You could:
Voice-brainstorm with ChatGPT →
Upload a slide deck →
Ask for competitor analysis →
Have your brand-trained GPT write the launch email sequence.
All in under 30 minutes. No team needed. Just you and AI—moving at light speed.
Final Thoughts: You’re Either Using This… or Falling Behind
The creators, founders, and marketers who win in 2025 won’t be the ones who work the hardest. They’ll be the ones who build systems, leverage tools, and move fast.
These ChatGPT features aren’t optional anymore—they’re the cheat codes to build faster, show up smarter, and scale without burnout.
Ready to implement them? Start with one. Try uploading a file or discussing your next idea. Watch what happens.
And if you want to learn how to build an AI-powered content system or marketing workflow, we can help with that too. 💡
📩 Email to work with us at info@karynausa.com | 🔗 Follow us on IG for more AI x Marketing tips at @karyna.pro.marketing
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